Email Marketing
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight.
Course Details
Time to Complete
5 Days
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Course overview
Maximise response, conversion and ROI from your email campaigns on this five-day course. You’ll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better results by setting objectives and improving efficiencies. Learn how to optimise campaigns through measurement and testing.
Who should attend
The course is for entrepreneurs, people wishing to embark upon a digital marketing career and those already working in the marketing field, but who would benefit from a fuller and more current working knowledge of email marketing. It will provide you with the tools to plan, implement and deploy a successful email marketing campaign.
Walk away with the ability to:
– Evaluate the use of email as a marketing tool for your business
– Set objectives and messaging strategies to achieve the right results
– Understand what, when and how to measure
– Explore the opportunities for harnessing technology and wider channels
– Improve email marketing efficiency through segmentation techniques
What You Will Learn
Start email marketing with almost free of cost
Discover what is an email spam and what is not a spam.
Build a huge email database and learn how to keep them clean
Get your emails into the Inbox, NOT Junkbox
Identify what you should do and should not do when emailing in US, UK, EU, Asia and other major countries
Design effective email messages that people want to open and read.
What we’ll cover
Introduction to email marketing
Understand the role of email marketing and evaluate the use of email marketing as a tool
Develop a strategy
Identify who you should send your emails to and plan when you should send your email
Automated Emails
Learn the benefits of automation and understand the technical requirements for automation
Optimise your campaign
Understand what, when and how to measure as well as understanding how to optimise list growth
