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Paid Search (PPC)

If you are looking to learn how to get in front of your target audience when they are looking to buy then the Paid Search course is for you!

Course Details

Time to Complete

5 Days

Course overview

Learn how to confidently build Pay per Click (PPC) campaigns that optimise your organic search results and paid search performance.


Who should attend

– Anyone who wants to master the world’s most powerful and popular advertising platform

– Small Business Owners who want to increase their sales and revenue through their website

– Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage

– Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords

– Students who want to develop a set of professional marketing skills


Walk away with the ability to:

– Drive consistent, round-the-clock traffic to your website or landing page

– Create, develop and optimize your own profitable google adwords campaigns

– Advertise your products and services online effectively

– Set clear objectives for the different digital marketing channels

– Boost traffic and increase sales to your website

– Use conversion tracking to determine the value of your ad campaigns

What You Will Learn

Great targeting. Discover how you can reach your target audience when they are looking to buy products, i.e. high purchase intent

Low wastage. With the right keyword match types in Google Adwords, we’ll show you how to ensure that your ads are shown when consumers are ready to purchase

Control. We’ll show you how with the right bid management system, creative and copy, we’ll demonstrate how to control your budget

High conversion rates. Optimised correctly, PPC ads tend to have higher click-through and conversion rates when compared to SEO which means a high return on investment when executed correctly

What we’ll cover

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