Digital Marketing Success in 2021. What’s trending?

As we approach the end of the year, many businesses will be planning their strategy for 2021. So, what’s in store? Where are marketers placing their bets for success in the coming months?



Planning a well-thought-out list of priorities forms the basis for most strategies, and gives your business a clear indication of what to focus on.  Asking yourself ‘what do I hope to achieve in the coming year’ will give you direction and a target to hit

Here’s what senior digital marketers said, when asked what their top priorities in the year ahead were:

40% – want to acquire new customers

34 % – plan to successfully launch a new product or service

31 % – wish to increase brand awareness

20% – hope they will convert more leads into sales

So how is this done? How can your business get more exposure, leads and sales? The following suggestions are a good place to start.


Engage your audience

If you’re looking to improve organic reach across social media, video is the where you need to be. All the big players are jumping on the video bandwagon, and Instagram, Twitter, LinkedIn and Facebook have simplified how video can be used on their platform.

In the third quarter of 2020, interaction rates through live video outperformed images and links posted in feeds. Combine this with the influx of employees working from home and using video conference tech, and you’re well on the way to marketing magic.

Meetings, presentations, brainstorming sessions, have been taking place across the web. Using this type of interaction has become second nature for most, and with some creative input similar strategies can be used to market your business.


Take a look at the numbers:

80% of marketers say that video has increased the amount of time visitors spend on their website.

82% agreed that webinars and virtual events were the top channel for reaching target audiences.

And 94% found that video helps their audience understand products and services.

Set up a webinar and you’ll be speaking directly to your target audience, with the ability to answer questions immediately. Yes, this has been possible over the phone for decades. However, putting a face to the name increases engagement, encourages connectivity, and leaves a lasting impact.

Live video gives your customers the opportunity to engage with your company in real-time, and gives you a platform to show off your skill set.


Frame your business

Images are a powerful window into the way your business operates, and can showcase the inner workings and philosophy of your company.

Show off the space you work in, and shine a beacon on the people you work with. Customers are as interested in your company’s personality, as they are in your products or services.

Another great advantage of using images and photographs, is once they are taken they can be adapted and pushed out through multiple marketing streams.

Taking a staff photo for the website? Why not use the same image in an Instagram post? Share it on Twitter and respond to the comments. Give your business an identity, because it has one. All businesses do.


Get more sales

As discussed in last month’s blog, the success of a pay-per-click campaign is based on the number of customers that click through to your website. If you are looking to increase leads through social media, PPC is a fantastic tool to adopt.

PPC has seen an increase in growth since 2019, and 63% of those asked agree it’s an effective channel in reaching their target audience. But paid social isn’t easy!

When surveyed, 47% of B2B and B2C businesses said social media marketing was the most difficult channel for revenue distribution.

That’s more than double the number for SEO marketing, at 21%. For ROI’s this is a huge difference, and highlights the importance of hiring a professional who can guarantee your investments are spent wisely.


When you lack experience

It’s all very well throwing a load of data your way. Numbers look good, but to reach them you need experts who are on the ball.

Wallop provide digital marketing services in London, and across the UK. Through strategically crafted marketing techniques we have helped companies make the transition online, and grab the sales they need to keep them trading well into the year ahead.

Here is what we’ve done for two businesses in the past month.

In as little as four weeks, these businesses have had fantastic success and are on-track to remain financially secure in 2021.

Wallop have the expertise to boost your business, too. Our pricing model is competitive and we don’t tie you in to long-term contracts.

90 days is all we need to prove our strategies work. This means the pressure is on us to deliver the results we’ve promised.

Not happy after three months? You’re welcome to walk away, but we’re confident you will stick with us.

So how do you get started? How can you take advantage of our fantastic team?

You book a Digital Dive!

A Digital Dive gives you the opportunity to see how digital marketing can make a real impact on your business.

Tell us what you want, and we’ll show you what we can do. We take a look at you online identity and give you the data you need to leverage your position.

This MOT for your business will demonstrate the best course of action to take, and it’s 100% free.

There is no cost to see your potential. No charge to get the data you need to generate more income for your business.

All we ask is that you schedule 30 minutes with one of our marketing managers, so we can take you through the results of your Dive!

Free feedback on how your business is performing and where it should be.

Give one of our team a call today to discover how SEO, PPC, Social Media and Email Marketing can transform your business.


Click here to check out our service page, or call or email a dedicated sales manager to book your FREE Digital Dive.

Tel: 0203 988 2111                                         Email: [email protected].

It’s time for Wallop take care of your marketing, so you can take care of your business.

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