Email marketing is the process of sending commercial messages through email to targeted audiences, it can be used to increase sales, improve brand recognition, and deliver important information.
It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your budget and for the environment since it’s totally paperless!
Email marketing is closely linked to email advertising.
Why Email Marketing is Important?
For advertisers looking to generate leads and turn them into real customers, email marketing is a very viable option and critical for business development.
Email is the most interactive communication channel between the consumer and the provider. In fact, 99% of customers check their email every day.
Another reason why email marketing is important and better than all the social media platforms is that your social accounts can be deleted or hacked anytime without prior notice. You own the email list that you have created, and no one has the ability to take away the list from you which generates nurtured leads for you.
There is no doubt about it, but people who receive email messages buy 138% more than people who do not receive emails. Hence, it increases the return on investment. The average value of the order is three times higher of an email as compared to social media.
In short, an email marketing campaign is one of the best ways to increase sales online.
Email Marketing is perfect for Small Businesses
One of the biggest misconceptions about email marketing is that you need an entire marketing team to handle running effective email campaigns. Although a large dedicated team doesn’t hurt, it’s by no means vital. Email marketing can be a huge boost for small businesses.
Email marketing is beneficial because it is fast, efficient, and cost-effective. Using this method of marketing provides you the means of reaching out to potential customers and retaining existing ones by encouraging repeat visits to a site.
People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience. In fact, 23% of UK online shoppers report subscribing to store or product emails in order to stay informed on brands they care about.