Amazon Marketing

Amazon’s pay-per-click platform where sellers can get their products in front of visitors based on keywords, products and shopper interests.

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The Popularity of Amazon

The increasing popularity of Amazon is indisputable. Amazon leads the ranking of the most popular shopping apps in the United States. 150.6 million mobile users accessed the Amazon app in September 2019 (Statista, 2019). It’s also interesting to note that Amazon is way ahead of its competition. The second-ranking shopping app, Walmart, had a monthly mobile app audience of only 76.45 million users.

How to best optimise your Amazon product pages

12 million-plus products are currently on Amazon. It might seem nearly impossible to find success as a seller on Amazon, but the answer is actually quite simple, your aim should be to think like a buyer. Before building an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers, which you can do by optimizing your pages to attract buyers.


Driving success on Amazon

Amazon is an integral part of the online customer shopping experience. If customers are on Amazon, they are looking for products that you sell, and very often they are searching for your company name. Amazon doesn’t need to be scary. We believe that developing a successful Amazon strategy is as much about owning your content and telling your brand story as it is building a profitable sales channel.

Advertising on Amazon can give your brand and its products exposure in just a few clicks. But, it can be confusing. If you’re a vendor that needs to get started with Amazon Advertising (PPC) or a professional seller who is struggling with sponsored products, we can certainly help.

Our experts at Wallop are experienced in crafting and executing impactful ad campaigns that make the most of your budget. We can advise, set-up or manage the entire Amazon advertising process. You’ll be outbidding the competition in no time at all!

Sell more with your Amazon listings

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