Programmatic Media & Display
Programmatic media buying utilises data insights and algorithms to serve ads to the right user at the right time, and at the right price.
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Programmatic solutions help grow sales, find new leads, and increase brand awareness.
Programmatic Campaigns
Automated, targeted, marketing is here!
Tailor your content to the right customers and in the most powerful context. Wallop has the know-how to encompass the demographics you need to capture the audience specific to your business. Age, gender, social standing and geographic location, all play a part in directing your message where it needs to be.
Using artificial intelligence, Wallop tailor your data to convert actionable insights on your campaigns, ads, target market, and their buying patterns.
We know where you need to be, the power of context, and make sure you show up at the right time.
Are you ready to unleash smarter marketing decisions to grow the scope of your business?
Prospecting Campaigns
Our service campaigns focus on prospecting new customers or clients for your product or service. Using broad targeting options for maximum reach, we’ll ensure you are using the best data source for your requirements.
Retargeting Campaigns
It’s essential we form an underlying basis of targeting, tracking and converting. To do this we run ‘always-on’ targeting campaigns, that funnel customers ready to convert to your business. We start this process as early as possible to establish cookie segments and conversion pixels across your website.
Why Choose Us
A personalised experience for your audience
Capture attention with ads featuring your customers profile data.
Automate individualised campaigns at scale
Scale your ads automatically, and set up campaigns that focus on your unique customers.
A fully managed service
Our team has both the strategic and technical experience to ensure effective set up and on-going management of your campaign
Native advertising
Engage your audience with a cost-effective marketing channel.
Frequently Asked Questions
Definition of Programmatic Advertising
The use of Artificial Intelligence and machine learning to buy advertising in real-time. With programmatic advertising there isn’t a need for human negotiations and pre-set prices.
What is an Ad Exchange?
An Ad Exchange is where publishers meet advertisers and agree on a price to display their ads.
It functions much like the trading floor of a stock market, but for digital display advertising.
Nowadays, most ad exchanges operate through real-time auctions, where an ad purchase is made at the same time as a visitor loads a website.
What is the difference between a DSP and an SSP?
DSP and SSP simply connect to different parts of the programmatic ecosystem.
A Demand-side Platform (DSP) is the advertiser’s tool to help organise ad-buying – while a Supply-Side Platform (SSP) is what publishers use to connect their inventory to ad exchanges.
What is a Data Management Platform (DMP)?
A data management platform is used to collect, store and sort information.
In programmatic, DMP’s are often used in combination with a Demand-Side Platform on the advertiser’s side – or a Supply-Side Platform on the publisher’s side.
