Programmatic Media & Display
Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.
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We use programmatic solutions to grow sales, find new leads and increase brand awareness. We do this for agencies and advertisers that want to use modern marketing to get in front and stay in front.
Programmatic Campaigns
Our Programmatic Campaigns will enhance your marketing activity. We can help you drive traffic, increase sales, get more leads, or gain brand exposure. We’ve got years of experience in ad operations, data science, and programmatic algorithms. This allows us to design campaigns that identify the right audiences.
We use location data to gain a better understanding of customers. This allows you to reach them with advertising at the most appropriate time and place. Through accurate geo-fencing, we build highly customised audiences based on a mobile user’s real world behaviour, location and movements.
Prospecting Campaigns
Many of our Managed Service campaigns are focused on Prospecting. That is, we are “Prospecting” for new customers or clients for your product or service. Think of it as advertising to the top of the funnel and as such we tend to use broad targeting options for maximum reach. So, it’s not uncommon for these campaigns to be based on some sort of whitelist of sites, category, contextual targeting options or First-Party Data or Third-Party Data source such as demographic or shopping behaviour. We’ll work with you to use the best in the breed data source for your requirements.
Retargeting Campaigns
We have many Managed Service clients that just run evergreen or “always-on” Retargeting Campaigns. Think of these as the bottom of the funnel campaigns where the consumer is about to convert ie They are ready to buy your product or service. The Conversion trigger could actually be acquisition ie they signed up via a Form. When kicking off a Managed Service Campaign based on Retargeting, we start as early as possible to establish a cookie segments and conversion pixels across your website. Both of these are essential as they form the underlying basis of targeting, tracking and converting.
Why Choose Us
Personalize the experience for your audience
Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more
Automate individualized campaigns at scale
Launch campaigns quickly using automatically and individually populated Dynamic Ads, that scale your online advertising
Experience with Managed Services
Our team has both the strategic and technical experience to ensure effective set up and on-going management of your campaign.
Native advertising
Excellent for unobtrusive targeting of new users on an awareness and engagement basis. Reach a large audience with a cost effective marketing channel
Frequently Asked Questions
Definition of Programmatic Advertising
The use of Artificial Intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices.
What is an Ad Exchange?
An Ad Exchange is where publishers meet advertisers and agree on a price to display their ads.
It functions much like the trading floor of a stock market, but for digital display advertising.
Nowadays, most ad exchanges operate through real-time auctions, where an ad purchase is made at the same time as a visitor loads a website.
What is the difference between a DSP and an SSP?
A DSP and an SSP simply connect to different parts of the programmatic ecosystem.
A Demand-side Platform (DSP) is the advertiser’s tool to help organize ad-buying – while a Supply-Side Platform (SSP) is what publishers use to connect their inventory to ad exchanges.
What is a Data Management Platform (DMP)?
A data management platform is used to collect, store and sort information.
In programmatic, DMP’s are most often used in combination with a Demand-Side Platform on the advertiser’s side – or a Supply-Side Platform on the publisher’s side.
