Programmatic Media & Display
Programmatic media buying utilises data insights and algorithms to serve ads to the right user at the right time, and at the right price.Get in touch Watch Video
The use of Artificial Intelligence and machine learning to buy advertising in real-time. With programmatic advertising there isn’t a need for human negotiations and pre-set prices.
An Ad Exchange is where publishers meet advertisers and agree on a price to display their ads.
It functions much like the trading floor of a stock market, but for digital display advertising.
Nowadays, most ad exchanges operate through real-time auctions, where an ad purchase is made at the same time as a visitor loads a website.
DSP and SSP simply connect to different parts of the programmatic ecosystem.
A Demand-side Platform (DSP) is the advertiser’s tool to help organise ad-buying – while a Supply-Side Platform (SSP) is what publishers use to connect their inventory to ad exchanges.
A data management platform is used to collect, store and sort information.
In programmatic, DMP’s are often used in combination with a Demand-Side Platform on the advertiser’s side – or a Supply-Side Platform on the publisher’s side.
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